WHO WE ARE

Vince Sweeney, founder and president of Sweeney & Associates LLC, has 30 years of experience in strategic communications, issue management, public relations, and marketing at one of the nation's top public universities. During that time, he worked closely with two Directors of Athletics, four Chancellors, and the CEO of the university’s alumni association and foundation, providing strategic counsel to each of them in the highly visible and increasingly challenging worlds of intercollegiate athletics and higher education.

Sweeney also is an award-winning journalist, working 13 years in daily journalism at some of the nation's top newspapers, including the Milwaukee Sentinel, the Milwaukee Journal and the Los Angeles Times.  Sweeney also is a published author of two books about the history of Wisconsin athletics.

He currently serves on the Board of Directors of the Madison Area Sports Commission and the Evjue Foundation, and is member of Associated Bank’s Madison Market Advisory Board. He is a past board member of Greater Madison Convention and Visitors Bureau, Downtown Madison, Inc., and the National Association of Collegiate Marketing Administrators. He served on the NCAA’s subcommittee on Basketball Marketing, and was consulting editor for Collegiate Sports Marketing. In 2010, Sweeney was inducted into the Madison (WI) Sports Hall of Fame.

Once referred to by a client as "a think tank for solutions," Sweeney has the experience and expertise necessary to provide valuable strategic counsel to leaders and their companies.